Australia, a neighboring country and a favorite holiday destination for Indonesians, has proven to be the fifth most popular vacation spot for travelers from Indonesia. In 2024, the number of Indonesian tourists visiting Australia is expected to rise by 12 percent compared to the previous year. In light of this growth, Tourism Australia has partnered with Dwidayatour to specifically cater to Indonesian tourists. The Memorandum of Understanding (MoU) was signed by Jennifer Doig, Regional General Manager for S/SE Asia at Tourism Australia, and Hendri Yapto, COO of Dwidayatour.
“Indonesians have a deep love for wildlife, cultural experiences, and connections with local communities, including kangaroos and koalas,” Jennifer stated. She emphasized that Australia offers a diverse range of adventures that appeal to Indonesian travelers. Jennifer assured that the Land Down Under is suitable for all demographics, from families to young adults.
The choice of Dwidayatour was not made lightly; this travel agency has been in business since July 19, 1967, and has rapidly expanded to 55 branches across 27 cities. “Our strategy is to encourage tourists from secondary cities, ensuring that more people visit Australia,” Jennifer explained during her speech at Common Ground Coffee Roastery in Menteng, Central Jakarta, on Thursday, June 12.
Hendri echoed her sentiments, noting that Australia ranks as the fifth most popular destination booked by Indonesians. “Together with Tourism Australia, we are creating travel packages that distribute tourists across various regions of Australia,” he said. According to Dwidayatour, Indonesian travelers particularly enjoy visiting Perth and Sydney, famous for landmarks like the Opera House and Sydney Harbour Bridge. However, Australia aims to showcase other equally beautiful cities beyond just Perth and Sydney.
Tourism Australia highlighted that the country comprises six states: New South Wales, Queensland, South Australia, Tasmania, Victoria, and Western Australia, along with two territories: Northern Territory and Australian Capital Territory. Each state boasts its own unique attractions. For instance, Rottnest Island in Western Australia is home to the quokka, known as the happiest animal in the world, which can only be found in Australia.
With this collaboration, Australia hopes to see an annual increase of 10-15 percent in tourist arrivals. This partnership is set to last for three years. “Thank you to Tourism Australia; this is not our first collaboration, but it signifies a strong trust in Dwidayatour,” Hendri concluded.
