The Ministry of Tourism is actively encouraging foreign tourists to participate in the Clean Tourism Movement (GWM). The Deputy Minister of Tourism, Ni Luh Puspa, emphasized the importance of engaging tourists in efforts to maintain the cleanliness of destinations. She suggested that this program should be conducted regularly, such as once a week or once a month, involving tourists in various activities.
“Why is this important? It all comes down to the process of education. If we only remind people once, they won’t remember. However, if we continuously engage them, it will become a habit,” she stated during the GWM event at Lovina Beach, Bali, on Sunday, June 22, 2025.
Puspa highlighted that one of the pressing issues in tourism is waste management and the availability of clean restrooms. Therefore, a movement is needed to motivate various stakeholders, and GWM serves as the solution. “This is a movement we initiated to achieve quality tourism and sustainable tourism,” she explained.
The GWM has already been implemented in 16 tourist destinations across Indonesia, focusing on priority locations and regenerative tourism areas. Lovina was chosen as a strategic site to encourage tourist traffic to North, West, and East Bali. “This is the point we selected to continuously attract tourists to North, West, and East Bali,” Puspa revealed.
She stressed that the success of GWM relies not only on the government but also on the awareness of the local community. Puspa hopes that each destination will eventually have a self-sufficient waste management system, whether at the village or sub-district level. “The Ministry of Tourism hopes that in the future, every destination will be capable of managing its waste. This includes sorting waste and handling it locally, whether at the village level or later at the sub-district level. We hope this continues to be implemented so that our destinations remain clean,” she concluded.
