Enjoy STY’s Favorite Fried Chicken While Watching Football in Seoul!

Enjoy STY’s Favorite Fried Chicken While Watching Football in Seoul!

Indulging in delicious fried chicken at your favorite restaurant, bb.q Chicken, offers a unique opportunity to witness the thrilling match between FC Barcelona and FC Seoul live! Here’s how you can be part of this exciting experience.

Fried chicken is a beloved comfort food enjoyed across the globe, and it’s no surprise that many countries boast iconic fried chicken eateries. South Korea, for instance, is renowned for bb.q Chicken, a restaurant that has been delighting customers since 1995 and now operates over 4,500 outlets in 57 countries, including Indonesia.

In Indonesia, bb.q Chicken gained viral fame due to its association with popular figure Shin Tae-yong (STY). However, it’s important to note that STY is merely a fan of the restaurant. To celebrate its 30th anniversary, bb.q Chicken has launched an exciting program called ‘Goal to Seoul,’ which combines a love for delicious food, Korean culture, and world-class football. This initiative gives bb.q Chicken enthusiasts a chance to watch the FC Barcelona vs. FC Seoul match at the Seoul World Cup Stadium on July 31, 2025. Winners will also enjoy a trip to the home country of bb.q Chicken, South Korea, as the restaurant is the main sponsor of this thrilling match.

“Through the Goal to Seoul program, we aim to connect our customers with Korean culture while enjoying the globally popular sport of football, featuring two renowned clubs: FC Barcelona and FC Seoul,” said Teppy Ardianto MK, Marketing Head of bb.q Chicken Indonesia.

To seize this opportunity, customers can participate in four ways, both offline and online:

  1. Offline – Transactions & Membership: Customers can register as bb.q Chicken members by scanning the QR code available at the outlets and then make as many transactions as possible at bb.q Chicken Citywalk Sudirman and PIM 2 (Food Court Level 3) during the program period.
  2. Online – Transactions via GoFood: Customers can place as many orders as possible through GoFood for purchases at bb.q Chicken Citywalk Sudirman and PIM 2 (Food Court Level 3) during the program period.
  3. Instagram Photo Competition: Capture and share your best moments enjoying bb.q Chicken on Instagram by following these steps:
    1. Follow the official account @bbqchicken.id
    2. Upload a creative photo featuring bb.q Chicken products
    3. Use the hashtags: #bbq30thAnniversary #ViscaBarca #bbqChickenID #GoalToSeoul
    4. Tag @bbqchicken.id and mention three friends
    5. The most creative and engaging photo with the highest likes will have a chance to win.
  4. TikTok Dance Challenge: For TikTok and K-pop fans, bb.q Chicken invites everyone to join the official dance challenge by following these steps:
    1. Follow the choreography from the video posted on @bbqchicken.id
    2. Record your own version
    3. Upload it with the hashtags #bbq30thAnniversary #ViscaBarca #bbqChickenID #GoalToSeoul
    4. Mention bb.q Chicken’s account
    5. The most fun, energetic, and creative video will have a chance to win.

The FC Barcelona vs. FC Seoul match in Korea, sponsored by bb.q Chicken, promises to be a festival celebrating two globally popular phenomena: the deliciousness of Korean fried chicken and the excitement of football. A total of five winners will be selected, each receiving an exclusive travel package to South Korea, which includes:

  • Round-trip airfare to South Korea
  • Accommodation during the stay
  • Tickets to the FC Barcelona vs. FC Seoul match at the Seoul World Cup Stadium
  • A visit to bb.q Chicken University
  • A tour of legendary bb.q Chicken restaurants
  • Assistance with the South Korean visa application process

Note: The prize package does not include:

  • Travel insurance
  • Personal expenses
  • Allowance for personal needs during free time in Seoul

Winners will be announced on the official Instagram and TikTok accounts @bbqchicken.id on July 23, 2025. Please note the following terms and conditions:

  • bb.q Chicken reserves the right to change the terms at any time without prior notice.
  • If a winner encounters issues with the visa application process, including but not limited to visa denial, bb.q Chicken reserves the right to appoint a substitute winner according to the applicable regulations.

For more information, please visit:

Instagram & TikTok: @bbqchicken.id

Outlets: Citywalk Sudirman, PIM 2 Food Court Level 3, Kota Kasablanka (coming soon), and Lippo Mall Puri (coming soon).

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