OPPO continues to assert its dominance in the Indonesian smartphone market, consistently holding the top position in market share for 2023-2024, as reported by Canalys. This achievement stems from a robust and relevant product strategy that caters to various consumer segments. The OPPO A Series stands out for active users seeking durability and functionality, while the Reno Series appeals to the stylish and creative crowd. The premium Find Series targets executives and high-end users.
Beyond products, OPPO’s impact on the economy is significant, with the establishment of a sprawling 10-hectare factory that has created over 2,000 jobs. Today, the company employs more than 13,000 individuals and operates 150 OPPO Stores across Indonesia, reinforcing its presence even in the most remote areas. China’s prowess in smart manufacturing is globally acknowledged, and OPPO is elevating those standards in Indonesia.
“Our factory boasts a production capacity of tens of millions of units per year and is the first smartphone factory in Indonesia to receive the ‘Lighthouse Factory’ certification from the Ministry of Industry. We’ve also introduced a foldable smartphone production line locally, allowing the latest R&D innovations to be directly implemented in domestic production,” stated Patrick Owen, Vice President of OPPO Indonesia, in an interview.
Furthermore, OPPO actively fosters emotional connections with the Indonesian community through engaging initiatives that blend entertainment and nationalism. Support for beloved sports such as badminton, the Indonesian national football team, and Bali United exemplifies OPPO’s commitment to building sincere and inspiring relationships. These collaborations go beyond sponsorship; they aim to forge emotional bonds and instill a sense of togetherness between the brand and its consumers.
Campaigns like “Make Your Moment” serve not only branding purposes but also ignite a spirit of determination, collaboration, and legacy. Activations such as legendary badminton matches and charity auctions highlight OPPO’s genuine engagement with the community. By adopting a human-centric approach in its communication strategy, OPPO transforms technology into a means to celebrate, capture, and share life’s significant moments, with each brand activity designed to enhance emotional ties with users.
