Dubai’s Groundbreaking Leap into the Digital World
Recognizing the rising ambition among youth to build careers in social media, Dubai has launched the world’s first-ever influencer school. Called the Beautiful Destinations Academy, this innovative institution not only offers an exclusive three-month training program but also pays participants to join.
Elite Training Meets Luxury Living
Funded by the Dubai Department of Economy and Tourism in partnership with the travel content agency Beautiful Destinations, the academy turns dreams into reality for aspiring creators. Trainees enjoy a lavish lifestyle in Dubai, professional mentorship, access to exclusive locations, and promising job opportunities.
Over the course of three months, students master essential skills including photography, videography, color grading, sound effects editing, AI integration, industry legal knowledge, and professional growth tailored for travel content creators. Classes run five days a week, led by expert mentors from the Beautiful Destinations team.
A Platform to Uncover Hidden Talent
Jeremy Jauncey, CEO and founder of Beautiful Destinations, emphasizes the academy’s mission: “I want to share knowledge and open doors for the next generation to experience the most exciting careers out there. There’s no need to be an expert. We’re looking for raw passion and talent.”
Unbeatable Perks and Opportunities
The program’s allure extends beyond education—participants receive covered airfare, luxurious apartment accommodations, and a decent income throughout the training. They also gain insider access to exclusive venues typically reserved for celebrities and royalty, immersing them in the ultimate luxury lifestyle.
Driving Innovation in Tourism
Issam Kazim, CEO of Visit Dubai, calls the academy a symbol of government commitment to fostering creativity within the tourism sector: “This is a clear testament to how seriously we take nurturing creativity and excellence in the tourism industry.”
With over 18 million international visitors in Dubai last year and golden visa policies tailored for influencers, the city is positioning itself as a global hub for digital careers. The government’s investment of 150 million dirhams (approximately 600 billion IDR) further supports the booming creator ecosystem, paving the way for a vibrant future in digital innovation.
